SEO is the process of making your website more visible to search engines. This enables them to crawl through your site, find information on what you have posted, and then rank you higher in Google searches. It also helps with conversion rates because people are finding your page organically instead of having to type a URL into their browser or use bookmarked pages. You can use basic things like keywords (or keyword phrases) that make sense for what they may be looking up plus meta tags which allow the page title and description to show.
There are many different ways to promote yourself online these days but It can be a complicated and time-consuming process if you don’t know what you’re doing. That’s why it’s always important to work with an expert who knows how to do this well! In this blog post, we will cover 2 things that every business needs in order to rank higher on Google: the On-Page SEO and the Off-Page SEO.
ON-PAGE SEO
1. Good Content
The number one step and the most important in the process of search engine optimization is keyword research. Keyword research is the process of finding relevant words or phrases that people are typing into search engines to find information like your blog post. To know whether the keyword that you are trying to place on the content is good, there are software and paid applications to use. These applications will show you the number of searches for this keyword at a given location, it will also present the amount of profit that you can earn from that keyword and it will also suggest some of the related keywords that you can use to further build up your main keyword.
Every time a potential customer researches your company, they will use different search terms. There are many factors that affect the way in which people navigate for information on their computer screens and smartphones. Search Engine Optimization is the process of understanding what those words or phrases could be so you can optimize your website to rank higher with them as keywords.
We need to create a content strategy. When people are looking for information through search engines, they go to the first or second site that appears on their results page. We want our blog post on Search Engine Optimization and how it works to be one of those sites so we have some sort of control over what happens next. The goal is not only getting visitors but also converting them into readers who will come back again after reading your article.
Write engaging content on SEO: It’s not enough just to write about it but any post should be informative and engaging so people will feel obliged to read them all. Make sure there is some sort of storyline or flow for your posts because if they sound like a list of tips then Google won’t take notice too much since visitors don’t either stay and read the whole thing.
2. Meta Tags
Meta tags are crucial to having an SEO-friendly blog post. They are usually hidden in the source code and should be filled with keywords related to the content of your article, the name of the article or a short description of it.
Meta Title is the first line of your meta tags and is usually used as a title for the article on search engines. In this case, it would be “The Basic of SEO”
Meta Description is what appears under the headline or in place of an image when someone previews your page on Google Images; these should contain at least one sentence summarizing the content that will appear, if not more than that. It’s also typically displayed towards the top right-hand side below any social media buttons such as Facebook and Twitter so you want to include important keywords here too.” The Meta Description for this post could then read ‘Find out about Search Engine Optimization from A-Z with our long-form guide’.
Again, the right keywords should also be used for these meta tags to further build up the SEO of your page.
Titles, Meta descriptions and keywords are all imperative to the development of good SEO tactics for a blog post but it’s also important that you have engaging content in place too! This is because search engines often use factors such as time spent by the visitor, bounce rates and social media signals to rank pages.
3. Internal Links
Internal links in SEO is when you link to the other pages on your website from within a post. It is important that these are all relevant and appropriate links so as not to use up too many of them! This will strengthen the connection between your pages and keep the content of your site more cohesive.
In order to achieve a good SEO ranking, it is essential that you link out to other relevant content on your blog or website from within each post. This will help create an interconnected web for all of the posts on your page so that they are not entirely isolated entities with little relevance to one another, but rather have connections through links that can strengthen their relationship significantly.
This way, when someone visits one of these particular posts and then decides to continue browsing by linking over into some other piece of related content, they may return back again at a later date since there was already established familiarity with those pages! Linking internally can also be very beneficial in terms of improving rankings for your site as Google will look at this and see that you are engaged in a good content marketing strategy.
4. Alt Tags
Alt tag in SEO is the short text that is shown when an image can’t be loaded.
Alt tags are a great place to add keywords and descriptions for images you upload on your site, this helps Google and other search engines understand what the content of the picture is about so they can provide better results.
That’s all there is to it! Now when people visit your site they’ll see those images as well as have better chances of being found within their search engine.
5. SSL and URL
SSL is part of the SEO because it tells search engines that the site is safe. Safe in the sense that it doesn’t have any malware, trojans or viruses. This verifies the site as trustworthy and the engines will rank it higher.
URL is another part of SEO because search engine spiders are able to crawl the website more easily with URLs that have keywords on them.
URL is a link to the site’s homepage and can be found by typing in your domain name into the Google search field.
The website URL should then come up with an address like so: ‘websitenamehere.com’. This is what people will type into their browser when they want to find your blog post on that particular topic you’ve written about. So make sure it’s short enough for them not to get confused as well!
OFF-PAGE SEO
1. Backlinks
While linking internally is necessary, there are times when you might want to include an external source as well – such as another blog post or article with useful information related specifically to yours. Another term for this is to link out!
Creating good backlinks for your articles and blog posts will help to boost your rankings in the search engines. This is because backlinks from other sites such as blogs, news websites and social media platforms are often seen favorably by Google and they can be a great way of attracting more visitors to your blog too!
A quick tip for creating high-quality backlinks however is not just about quantity – you need quality links that have an appropriate anchor text or keyword phrase which matches up with what’s written on the page where it points to. For example, linking out to another blogger who has written something similar could send potential readers straight over there but if you link them directly onto a homepage or article unrelated to theirs then their efforts were wasted so make sure it makes sense before clicking away!
You can link out with other websites like Wikipedia (you won’t lose any traffic because Google knows you linked there), Youtube videos about the topic that you discussed and relevant articles from high authority websites like Forbes and Huffington Post; where we will get quality links back.
2. Social Media
In optimizing your website, social media is a great way to promote your content. There are a number of ways you can do so:
Comment on other blogs and share it with friends, family or followers.
Like the blog post and make sure that you tag them in order for their readers know where they came from.
Share information about new posts as soon as it is live through social media channels like Facebook, Twitter etc.
Most people will check their email while at work but if you send an update to social media then there’s a higher chance that they’ll be more likely to see it when checking their phone later on! This also works well because users have shorter attention spans on these types of platforms which means less time spent reading content and more time for interaction.
The key is not just writing blogs but also posting them where users will see them, which can be done through social media channels such as Facebook, Twitter etc. This will take place through establishing social media pages that links directly to your website.
It is also crucial to create likes and should always be public so that other people know what they’re reading when checking out your profile. This helps create a community feel and encourages others to keep sharing their thoughts!
If you want to get even more likes on your post then make sure that the first sentence tells readers what it is about right away so they know if it would be of interest to them!
Now that we understand the process of search engine optimization and how it works, it is doable for us to use it on a regular basis on every website we have.
This will surely make a huge difference in our future traffic and help us be on the path to success. It will not be overnight for sure but you will get results when it’s done properly.
As SEO become one of the best strategies in marketing for companies, it is a must for them to invest in this process to upgrade their page ranking. We all have to be in the loop and learn as much about SEO so we can stay ahead of everyone else!
Conclusion
If you want to get more traffic, sales, and leads then SEO is the way to go. The good news for you is that it’s not hard or expensive. Basic things like keywords (or keyword phrases) that make sense for what they may be looking up plus meta tags which allow the page title and description to show are all that’s needed. Let us help your company with an effective plan so people can find your site organically!
